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 I was video interviewed this morning for a group doing a documentary on B Corps. They are traveling the country talking to companies that have chosen to become certified B Corps. If you haven’t noticed, we are a B Corp and very proud of it. Why? Because they are the only game in town working to bring our business legal structure into alignment with healthy and sustainable business practices.
Under current law boards of directors can be held to be fiduciarily irresponsible if they choose to spend profits on the community or the environment instead of the shareholders. This is one of the hidden drivers legitimizing greed. Without legal support well-meaning people can be penalized for doing the right thing. This was a wake-up call and shocking lesson learned from the ‘forced’ sale of Ben & Jerry’s. They could not, legally, say ‘no’ to the buy out as the shareholders would benefit.
Ethical Impact L3C is trying to do a similar thing for the sustainability movement. We feel that the Sustainable Values Setâ provides a clear path to the fourth stage of sustainability and creates a culture strong enough and flexible enough to get a company there.
In a few weeks we will be going on the road to make our case. We are looking for partners to help us get the word out. If your company, or a company/organization you know would welcome a presentation and/or host a seminar, please get in touch. It is about time we started to look at the spiritual and ethical implications of our treatment of the planet!
This goes way beyond climate change, but it is intimately connected. The astonishing destruction we are witnessing with all of the tarsands projects and now the Pebble Mine proposal in Alaska on the wild salmon headwaters are too massive and destructive to allow – for any reason. The tarsands project in Canada is already as big as Florida in one of the few pristine boreal forests left. Since the tar is spread out and not deep that destruction does not promise to end.
Bill McGibben is right – it is time to be outraged! No business has the license to destroy for money and short-term gain. No business has the right to destroy – period! Nature always creates the conditions that support life – why don’t WE do that?
PLEASE, contact us if you’d like to sponsor a talk and/or seminar and you can donate to help pay gas for the journey (the gas tank is 78 gallons…) HERE.
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