We Offer ForeverGreen™ a Values-Based
Certification Tied to Organization Effectiveness
As a company wanting to be known as an authentically ethical business. You want to be known for caring – about your products and service, your customers, the environment. You are concerned about creating an ethos for doing the right thing. You are in business to make a difference, not just a profit! All of these choices are values driven. It is the values that make the difference.
Ethical Impact, L3C has constructed a certification process that is focused on values – the values that, if lived, ensure a sustainable approach to both life and business. A sustainable approach to business enhances the organizations vision, resilience, continuity and fertility. These are values that reconnect, refresh and redesign how we are together. These are values that are inclusive, that foster innovation, improve the bottom-line, and that honor life.
Duke Stump, brand builder and catalyst at wonderful places like Seventh Generation (where he served as CMO) and NIKE (where he served as both VP, Marketing and VP, Brand) has said, “People don’t what perfection – they want honesty.”
One of the fears of the ‘green’ movement is the corruption of the values that underlie it through clever marketing, what is known as 'green washing." We believe that this certification process is one way of combating that. The clarification and transparent application of shared values is the way to evaluate the depth and honesty of actions. It is a way of checking to make sure that the talk is walked.
We work to make sure that our processes are transparent, that the journey is clear and that businesses are rewarded for each step they take. We have designed the certification process to enable an easy evaluation of an organizations place on the path. The various levels and grades showcase the depth of commitment and the work that each company is doing to achieve real sustainability.
Make no mistake that this transition is a revolution in how we see ourselves on the planet. To be truly sustainable – ensuring our needs while not diminishing the ability of future generations to be able to meet their needs, means that we are looking – for the first time – to be able to live on this planet forever. Our timeframe is not just the next quarter, but infinity. This is revolutionary!
We can’t achieve this tomorrow, even though we need to. It is a journey. Our certification process recognizes this and is designed to help companies both recognize where they are and where they need to be. The levels and grades are a way of sharing that information with the marketplace.
Duke Stump says that, “Great brands have great cultures.”
He also said, “Human capital is your best capital.” Both of these are the visible expressions of lived values.
A strong part of the certification process is the assessment and development of a culture that lives these values; a culture that is actively in relationship with itself, the marketplace, and the environment; a culture that is dedicated to ‘doing the right thing’ with honesty, authenticity and creativity.
The ulitmate result is a bottom-line that supports the organization, the planet and the people who depend upon both!
Connect with us today!
Call: 888-331-7492 or email us to explore the possibilities