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Give a Hand to P&G - A Green Business Company?
Posted on September 27, 2010 by Kathryn Alexander
Posted by Kathryn Alexander on Mon, Sep 27, 2010 @ 08:18 PM
I was on a call/press release today by Proctor and Gamble (P&G). They were sharing their 20/20 goals for sustainability. They should be applauded for they commitment to energy reduction: 30% reduction in energy use using renewables, 20% reduction in packaging and 20% decrease in water use. Great reductions given that they just started on this journey last year!
As the biggest consumer products company in the world this is no small change.
They also have a plan to gain 1 billion, yes billion new customers in that time ? mostly in the third world. Humm.
Does a strong commitment to energy and waste reduction make them a green company? Are they really green washing? What is the criteria by which we can begin to discern the wannabe's from those authentically on the journey? They have mentioned triple bottom line reporting and I can see where being active in the developing world might be counted as part of the triple bottom line. Not mentioned at all was their commitment to reducing the toxins in their products. In developing countries this would be crucial!
I'm very happy and excited that P&G has started on their journey, and given the current level of commitment I expect great things!
They are off to a great start and we can only hope that as they get more experience they will address some of these other issues too.
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