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Managing Change for Sustainability Success
Posted on May 18, 2011 by Kathryn Alexander
Posted by Kathryn Alexander on Wed, May 18, 2011 @ 10:22 PM
One often unmentioned aspect of implementing sustainable business practices is managing change. When sustainability is seen as a strategic direction, then the entire organization must play a part. Deep Green sustainability will impact everything the business does and in ways largely unanticipated.
 The formulation of an environmental plan is but the first step. The actualizing of it provides both fun and excitement, but it also can lead the company into unexpected areas creating new pressures.
As an organization grapples with the internal changes there are also external changes (such as a search for new vendors, client communication, etc.) that undo old practices and relationships.
Because of the large number of potential changes and impacts, an effective implementation of a well developed environmental plan goes way beyond the scope of any one manger and will tap the resources that have been previously undeveloped.
Like any other system-wide change, leadership and communication become key. What makes this approach to change different is the wonderful and inspiring stories that bubble up as employees generate creative approaches to solve problems.
These stories are inspiring and motivating in ways that few other approaches to change can offer. Sharing them, both internally and externally is one of the key aspects of an effective change process.
The autonomy and freedom to experiment that employees need is another unu
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